New business owners sometimes imagine a time where their business will be able to sustain itself without drastic changes. Those who have run a business for years, however, know that this isn't the easiest thing in the world to achieve. Competition between businesses is fierce, and change is essential to remain competitive. If your business is stuck in a rut, consider trying these marketing strategies.
Revamped Online Marketing
In the past, online marketing meant targeting desktop and laptop users. Today, a growing number of potential clients use smartphones and tablets as a means to connect to the web. Check your website on various mobile devices; is it suited for mobile users, who have infamously short attention spans? Redesigning your website to take advantage of responsive design principles can help you attract more customers as the mobile market isn't going anywhere.
Ecommerce is a fiercely competed space and therefore it is of utmost importance to make sure that every part of your online business works just the way you intend it to. Needless to say, the most vital part of an ecommerce is the website. Hence, it must be a top priority for the designer to ensure that the web design is glitch free and fulfils the final motive; conversion.
Every web designer agrees to the fact that designing an Ecommerce website is a different ballgame as compared to other web pages and sites. The biggest requirement to be fulfilled is that the website should be conversion friendly as the main motive is to sell products.
Online presence is mandatory for brands that aim at selling themselves and, gaining popularity. With the world moving from being offline to being online for more number of hours, brands need to create an interesting online presence for themselves. Having a website is the most crucial thing in ensuring online presence. But, the question that’s most important to a person developing a website is which platform he should choose for his eCommerce store.
Magento, one of the most favored e-commerce platforms, has been well known for its features and functionality. For any online shopping cart website, the checkout process is of immense importance. Checkout is their way of gaining sales and loyalty. Your customers purchase your product using the checkout process and, if they fail to achieve the purchase successfully, it might affect your store and your loyal base.
With an e-commerce site, a person can run a viable business without much capital. In fact, many have made a lot of money by selling items with almost no investment. With this in mind, here are six tips for getting a start in the e-commerce biz.
Hire an expert
With a White Cap SEO expert, one can see their e-commerce site rise to the top. With this, a site owner will enjoy plenty of visitors who want to start spending money. To take things further, a site owner should also hire an Ecommerce expert who can help a person come up with the right online plan.
Often, one will build a great website and come up with a workable plan, but will neglect to find a supplier. Ideally, before doing anything else, one should find a wholesaler. With this, one can get good prices and will have an idea which he or she can expand upon in the future.
For many people, being on the Internet is a popularity contest. This applies to businesses trying to attract customers, bloggers hoping for readers, and really everyone looking for eyes. Because of the manner in which search engines like Google, Yahoo!, and Bing function, there are ways to get more attention than others. While it all sounds pretty complicated and full of confusing acronyms, it’s really logical, practical, and easy to understand, even for your Grandma!
(Photo credit: Rob Boudon)
Search Engine Optimization Made Easy
All search engines, those apps and programs that help you search for things online, use a system of crawling websites - having a look at each page out there and noting all content - so that the content they find can be found again. These search engines use algorithms - a step-by-step procedure - to decide which websites best match the question, or keywords, that you are searching for.
Sixty-one percent of major purchases including homes, insurance or big investments start with online research, according to recent data collected by GE Capital. If you are an insurance agent, a mortgage broker, a financial adviser, a real estate agent or anyone else charged with generating your own leads, you need to start looking for them online.
The days of cold calling, door knocking and direct mail campaigns are not completely over, but these tactics are quickly being replaced as professionals realize that potential new clients are on the Internet.
A fabulous networking tool, social media channels let you find new clients as old ones sing your praises. Entice new clients to "follow" or "like" you with a giveaway, or simply let past clients follow you. Each time someone follows you, all of his friends will see that he is following you.
Unlike word-of-mouth tactics that can only reach a few people at a time, social networking can lead you to hundreds of new clients in a single swoop. Make your social networking page useful to your clients. If you're an insurance agent, offer driving tips. If you're a financial adviser, post links to interesting articles on financial topics or trends. If you're a real estate agent, Sprout Social suggests that you hone in on a niche, use as many photos as possible and use the social site to amplify the content on your blog.>
It is pretty hard to compete online these days when you have eBay out there and Google taking up all the money. It means that you have to go above and beyond the call of duty when you create your website. That is why being user friendly is a definite must. Here are a few tips to help you on your way.
User-friendly should mean fast to load
A website should load quickly if you want to make it user friendly. People should not be required to wait a few seconds because frankly they do not want to. People are used to having their pages load almost instantly and you do not have the luxury of shifting from this paradigm. Your page should render almost immediately and load very quickly. This will make your website more user-friendly and will improve your search engine ranking too.
The user-friendly methods of many web design applications have turned the once-complicated world of building a website into a relatively simple, do-it-yourself task. Although the process may be getting easier, creating a website that actually yields conversions still requires forethought and spot-on execution. If your bounce rate is high, and your conversion rate is low, you’ve got a problem and it may well be time for a website tune-up.
How do I know my company site isn’t working?
Generally speaking, hosting companies provide you with some statistics about your website activity, which includes information about visits to pages. Web frameworks and blogging platforms such as WordPress have plugins that can be used to monitor visitor behavior.
Photo credits: Mike Licht
Do you want to write content for the web? We have some advice and tips that will get you headed in the right direction. Whether you want to make a living from it or just want to do it for fun, there's a lot of competition out
there on the Internet. You really need to make sure you do everything you can so that your writing doesn't get drowned out by all the noise being generated from other writers.
How to Write Web Content
Here's a breakdown of what you want to make sure you do if you're interested in writing online. Whether you prefer poetry, short stories or non-fiction articles, the specific tips below are going to help you.
When it comes to your small business, a good reputation goes a long way. A bad reputation can easily leave a bad taste in the mouths of potential customers. Thanks to the awe-inspiring power of the Internet, having a positive online reputation for your business is more important than ever. Even a slightly tarnished rep can be enough to drive your customers elsewhere.
The Importance of Your Online Reputation
Ever been out to a restaurant where the food and service were absolutely spectacular and you told your friends about it? Chances are, your friends went to that same restaurant and had the same wonderful experience, and they told their friends about it. Eventually, the restaurant builds up a reputation for having spectacular food and excellent service.
eCommerce All The Time
Everything you need to know about setting up a store and selling products online.
We endeavor to bring you quality information and reviews on the latest software, the best practices and the know how you need to be successful with eCommerce.
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